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Crafthouse Cocktails partnered with me to create packaging concepts for the launch of a new ready-to-drink canned cocktail line. The goal was to develop a visual identity that felt premium, memorable, and differentiated in an increasingly crowded category.

I explored multiple creative directions, each designed to express a unique side of the brand. One concept, Laughing Stock, leaned into playful storytelling through character-driven animal iconography, pairing each cocktail with its own personality—from the Laughing Mule Moscow Mule to the Laughing Goat Margarita. The approach balanced humor and craft, creating a distinctive, ownable system across the product line.

A second direction, EZ Street, took a more modern approach, using bold color, clean typography, and a relaxed visual language that evoked ease, leisure, and approachable sophistication.

From early concept development through design execution, the work focused on building cohesive brand worlds that could extend across flavors while creating strong shelf presence and clear product differentiation.