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Branches is a preschool in Canada that emphasizes play-based learning to spark creativity, exploration, and growth in young children. I was brought on to design a new logo and website—an opportunity that required a thoughtful, creative approach to visually reflect the school’s warm, imaginative spirit. From developing a playful yet professional brand identity to crafting a welcoming and intuitive web experience, the design process centered on translating Branches’ educational philosophy into a cohesive, engaging visual story.